The first household charter

What We Mean to Stand For

Legend is entertainment. Character is the work. This is an initial, aspirational draft of the standards the Heinrich Bros hope to practice—and to make more precise together.

Edition I · Working draft

These words are placeholders for a fuller family charter. More stories, definitions, and practical commitments are coming soon.

I

Courage

Walk toward the hard thing when someone needs us there.

II

Honesty

Tell the truth plainly, especially when the truth costs something.

III

Initiative

See what ought to be done, take ownership, and begin.

IV

Leadership

Set the standard through service, judgment, and steady action.

V

Stewardship

Leave the household, the work, and the world stronger than we found them.

VI

Loyalty

Stand by family and friends without abandoning conscience or good sense.

VII

Service

Measure strength by whom it protects and what it makes possible for others.

VIII

Good Humor

Take the mission seriously, ourselves considerably less so.

“May strength be useful, judgment be honest, and the household be better for our having belonged to it.”

— A provisional Heinrich oath