Courage
Walk toward the hard thing when someone needs us there.
The first household charter
Legend is entertainment. Character is the work. This is an initial, aspirational draft of the standards the Heinrich Bros hope to practice—and to make more precise together.
Walk toward the hard thing when someone needs us there.
Tell the truth plainly, especially when the truth costs something.
See what ought to be done, take ownership, and begin.
Set the standard through service, judgment, and steady action.
Leave the household, the work, and the world stronger than we found them.
Stand by family and friends without abandoning conscience or good sense.
Measure strength by whom it protects and what it makes possible for others.
Take the mission seriously, ourselves considerably less so.
“May strength be useful, judgment be honest, and the household be better for our having belonged to it.”
— A provisional Heinrich oath